Dahlia El-Manstrly
Associate Lecturer in Marketing
United KingdomResearch Interests
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About
Dahlia El-Manstrly is an Associate Lecturer in Marketing at The University of Sheffield, UK. Her research interests include consumer behavior in service failure contexts, the impact of corporate social responsibility on customer engagement, and the utilization of big data in the hospitality and tourism industry. Recent articles authored by her focus on topics such as handling flight overbooking, online word of mouth, and customer reactions to service termination strategies.
Articles (9)
Year:
2021
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2021
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2021
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2021
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2020
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2020
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2020
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2020
Year:
2020
Collaborators (3)
Amin Nazifi
University of Birmingham
Kristina Auxtova
Lecturer in Marketing
University of Edinburgh
Kokho Sit
Academic, Associate Head, Associate Head (Global)
University of Portsmouth
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