Kokho Sit
Academic, Associate Head, Associate Head (Global)
United KingdomResearch Interests
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About
Dr. Kokho Sit is an Academic and the Associate Head (Global) at the University of Portsmouth, United Kingdom. His research interests encompass brand morality, consumer behavior, and crisis management, as reflected in his recent publications. Notable articles include studies on the moral values associated with retail brands and the impact of crises on the cruise industry. He also explores user experience in educational settings and the authenticity perceptions of online brands.
Articles (11)
Year:
2024
Year:
2024
Year:
2023
Year:
2023
Year:
2022
Year:
2022
Year:
2022
Year:
2021
Year:
2021
Year:
2021
Year:
2021
Collaborators (9)
Giandomenico Di Domenico
Lecturer
Cardiff University
Yuksel Ekinci
Academic, Professor, Professor of Marketing and Sales
University of Portsmouth
Dan Nunan
Professor
University of Warwick
Judith Fletcher-Brown
Academic, Professor, Associate Professor in Social Marketing
University of Portsmouth
Valentina Pitardi
Lecturer
Surrey Business School
Atanu Nath
Associate Professor
Høgskulen på Vestlandet
Erica Ballantyne
Senior Lecturer in Operations & Supply Chain Management
University of Sheffield
Dahlia El-Manstrly
Associate Lecturer in Marketing
University of Sheffield
Marta Nieto-García
Academic, Senior Lecturer, Senior Lecturer
University of Portsmouth
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