Daniel O'Keefe

Professor Emeritus

Northwestern University

United States

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Research Interests

Social Psychology

40%

Behavioral Economics

20%

Attitude Research

30%

Persuasion

20%

Pilot Study

20%

Quasi-experimental Study

20%

Pragmatic Trial

20%

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Articles7

Commentary on “Do Vaping Prevention Messages Impact Adolescents and Young Adults? A Meta-Analysis of Experimental Studies”

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Year:

2023

Comparison Conditions in Research on Persuasive Message Effects: Aligning Evidence and Claims About Persuasiveness

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Year:

2023

The reconstructability of persuasive message variables affects the variability of experimental effect sizes: evidence and implications

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Year:

2022

Charles Arthur Willard (1945–2021): In Memoriam

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Year:

2022

Persuasive Message Pretesting Using Non-Behavioral Outcomes: Differences in Attitudinal and Intention Effects as Diagnostic of Differences in Behavioral Effects

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Year:

2021

Message Design Choices Don't Make Much Difference to Persuasiveness and Can't Be Counted On—Not Even When Moderating Conditions Are Specified

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Year:

2021

Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence

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Year:

2020

Collaborators1

Hans Hoeken

Prof. dr. Communication & Information Studies

Utrecht University

NETHERLANDS

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