Daniel O'Keefe

About

Daniel O'Keefe is a Professor Emeritus at Northwestern University in the United States. His research primarily focuses on communication and persuasive messaging, as evidenced by his recent articles exploring message-level data analyses, persuasive message effects, and the impact of pretesting on attitudinal and behavioral outcomes. He has contributed significantly to the field, including works on the variability of experimental effect sizes and meta-analyses in communication research.