Daniel Villanova

Assistant Professor

University of Arkansas

United States

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About

Daniel Villanova is an Assistant Professor at the University of Arkansas, USA. His research focuses on consumer behavior, brand engagement on social media, and the effects of marketing communications in the digital age. Recent publications explore topics such as consumer disengagement, borrowing decisions, and the influence of communication strategies during the pandemic.

Articles (6)

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2021

Year:

2020

Collaborators (3)

Michael Tsiros

Professor

University of Miami

UNITED STATES

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Ted Matherly

Visiting Assistant Professor

Northeastern University

UNITED STATES

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Nancy Puccinelli

University of Bath

UNITED KINGDOM

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Daniel Villanova

Research Interests

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Articles (6)

For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement

Loan Amount versus Monthly Payments: The Effect of Loan Application Formats on Consumer Borrowing Decisions

The Appropriateness of Outlier Exclusion Approaches Depends on the Expected Contamination: Commentary on André (2022)

Linear Biases and Pandemic Communications

Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

To explain or not: How process explanations impact assessments of predictors.

Collaborators (3)

Michael Tsiros

Ted Matherly

Nancy Puccinelli

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