Daniela Jaramillo-Dent

Spanish-Moroccan mixed couples exemplify a case of cultural hybridization that reflects the colonial past between these two countries. In this context, social media is a space of opportunity and risk to face discrimination and othering. In this article, we draw upon postcolonial theory and Internet studies to consider TikTok affordances as tools that are relevant to understand how cultural, national, and religious identities are shaped and presented in digital spaces. In this sense, this study constitutes the first exploratory analysis of Moroccan-Spanish mixed couples’ (self)representations and identity construction as reflected by their TikTok content. The memetic and intersectional aspects of the mixed-couple identity emerge as central in the convergent nature of the platform and their lived experiences. Through an initial analysis of 8,653 TikTok videos, we identified 6 creator accounts with more than 10K followers to conduct a deeper multimodal content and discourse analysis of 146 videos. This enabled us to explore how these creators portray their hybrid identity through short, vertical videos harnessing TikTok’s vernaculars and affordances. The results enable us to propose the concept of performative hybridization, which involves discursive markers within these couples’ TikTok content that reflect a fluid integration of two cultures, while the pervading visual and narrative components reflect the dominance of one set of identity traits over the other. In this case, Moroccan culture is more prevalent.