David Dean

Associate Professor

Lincoln University

New Zealand

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About

David Dean is an Associate Professor at Lincoln University, New Zealand. His research focuses on consumer behavior regarding food alternatives, including plant-based proteins and milk alternatives, as well as customer loyalty in online food delivery services. Recent publications investigate factors influencing consumer preferences and behaviors during the COVID-19 pandemic, particularly in relation to urban foraging and contactless purchasing of fresh produce.

Articles (10)

Should I Really Pay a Premium for This? Consumer Perspectives on Cultured Muscle, Plant-Based and Fungal-Based Protein as Meat Alternatives

Year:

2023

Determinants of customer loyalty to online food service delivery: evidence from Indonesia, Taiwan, and New Zealand

Year:

2023

“Got Milk Alternatives?” Understanding Key Factors Determining U.S. Consumers’ Willingness to Pay for Plant-Based Milk Alternatives

Year:

2023

Exploring Key Factors Driving Urban Foraging Behavior in Garden and Non-Garden Locations

Year:

2023

Understanding Key Factors Influencing Consumers’ Willingness to Try, Buy, and Pay a Price Premium for Mycoproteins

Year:

2022

Fruit Vending Machines as a Means of Contactless Purchase: Exploring Factors Determining US Consumers’ Willingness to Try, Buy and Pay a Price Premium for Fruit from a Vending Machine during the Coronavirus Pandemic

Year:

2022

COVID-19 and the Locavores: Investigating the Drivers of US Consumer Preferences for Apples

Year:

2022

Should I Pay or Should I Grow? Factors Which Influenced the Preferences of US Consumers for Fruit, Vegetables, Wine and Beer during the COVID-19 Pandemic

Year:

2022

Understanding Apple Attribute Preferences of US Consumers

Year:

2022

Exploring Key Factors Determining US Consumer Preferences for Growing over Buying Fruit in Pre-Covidian and Covidian Times

Year:

2021

Collaborators (7)

Philippe Mongondry

associate professor

-

FRANCE

Luis De Aguiar

Senior Lecturer

Harper Adams University

UNITED KINGDOM

Vera Bitsch

Technical University of Munich

GERMANY

Beatriz Urbano-López de Meneses

Universidad de Valladolid

SPAIN

Wim de Koning

Lincoln University

NEW ZEALAND

Meike Rombach

Lecturer

Lincoln University

NEW ZEALAND

Frank Vriesekoop

Harper Adams University

UNITED KINGDOM

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