David Roca
Associate Professor (Professor Titular), Coordinador de Doctorado Comunicación Estratégica, Publicidad i Relaciones Públicas # Director del Master en Estrategia, Creatividad Y Herramientas de Marketing Digital
University of Barcelona
Spain
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Research Interests
Advertising
20%
Brand Management
20%
Marketing
30%
Entertainment Industry
20%
Corporate Communication
20%
Revenue Management
10%
Quality By Design
10%
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SARAI MELENDEZ-RODRIGUEZ
Associate Professor
University of Barcelona
SPAIN
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