Associate Professor (Professor Titular), Coordinador de Doctorado Comunicación Estratégica, Publicidad i Relaciones Públicas # Director del Master en Estrategia, Creatividad Y Herramientas de Marketing Digital

University of Barcelona

SPAIN

SARAI MELENDEZ-RODRIGUEZ

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Articles (3)

Sick of awards: hidden costs of signaling for advertising creatives

How loud does the Lion roar?: Awards as signals of quality for advertising creatives

Female creative managers as drivers for gender diversity in advertising creative departments: a critical mass approach

Collaborators (1)

David Roca

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