David Santos

Assistant Professor

IE University

Spain

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David Santos is an Assistant Professor at IE University in Spain. His research areas include personalized matching in communication, the impacts of individual differences on thinking styles, and the relationship between personality traits and behavioral outcomes. Recent articles by Professor Santos explore themes of honesty, holistic thinking, and consumer behavior in online advertising.

Articles (17)

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2025

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2024

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2024

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2023

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2022

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2022

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2022

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2022

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2022

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2022

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2021

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2021

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2021

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2021

Collaborators (8)

Miguel Ángel Cárdaba

Profesor Titular

Universidad Villanueva

SPAIN

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Ana Cancela

SPAIN

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Manuel Martín-Fernández

Profesor Ayudante Doctor

University of Valencia

SPAIN

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Joshua Guyer

Assistant Professor

Saint Louis University

SPAIN

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Blanca Requero

Profesora Ayudante Doctora

Universidad Autónoma de Madrid

SPAIN

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Richard Petty

Ohio State University

UNITED STATES

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Dimitris Drossos

Assistant Professor

Athens University of Economics and Business

GREECE

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Rocio Martinez

Universidad de Granada

SPAIN

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David Santos

Research Interests

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Articles (17)

Strengthening personalized matching by targeting persuasive messages to strong traits of the recipient

Certainty improves the predictive validity of Honesty-Humility and Dark Triad traits on cheating behavior

Certainty in holistic thinking and responses to contradiction: Dialectical proverbs, counter‐attitudinal change and ambivalence

Power can increase but also decrease cheating depending on what thoughts are validated

Changing Attitudes About a Pro-Environmental Proposal Concerning Solar Power: The Self-Validating Role of Ingroup Versus Outgroup Sources

The impact of individual differences in the holistic-analytic thinking style and product incongruences on word of mouth / El efecto de las diferencias individuales en el estilo de pensamiento holístico-analítico y las incongruencias del producto en el boca a boca

Holism and Causal Responsibility: The Role of Number and Valence of Event Consequences

Refinement of the Analysis-Holism Scale: A cross-cultural adaptation and validation of two shortened measures of analytic versus holistic thinking in Spain and the United States

You earn what you weigh: the effect of physical constitution and type of job on remuneration in a simulated personnel selection context (Ganas lo que pesas: el efecto de la complexión física y el tipo de trabajo sobre la remuneración en un contexto simulado de selección de personal)

Improving attitudes towards minority groups by thinking about the thoughts and meta-cognitions of their members

Trait aggressiveness and aggressive behavior: The simultaneous influence of contextual variables.

Overt and covert customer data collection in online personalized advertising: The role of user emotions

The effects of self-efficacy on physical and cognitive performance: An analysis of meta-certainty

Attitudes and attitude certainty guiding pro‐social behaviour as a function of perceived elaboration

Individual differences in thinking style and dealing with contradiction: The mediating role of mixed emotions

Promoting Healthy Eating Practices through Persuasion Processes

Family relationships and internet abuse in 25 European countries

Collaborators (8)

Miguel Ángel Cárdaba

Ana Cancela

Manuel Martín-Fernández

Joshua Guyer

Blanca Requero

Richard Petty

Dimitris Drossos

Rocio Martinez

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