David Selva-Ruiz

Profesor Ayudante Doctor

Universidad de Cádiz

Spain

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Articles (8)

Year:

2024

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Collaborators (3)

Lucía Caro-Castaño

Profesora titular de universidad

Universidad de Cádiz

SPAIN

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Víctor Álvarez-Rodríguez

Profesor PSI

Universidad de Cádiz

SPAIN

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Gloria Jiménez-Marín

Profesora Titular de Universidad

Universidad de Sevilla

SPAIN

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David Selva-Ruiz

Research Interests

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Contact this professor

Articles (8)

‘We really enjoyed doing the extracurricular transmedia stuff’: How I Met Your Mother and the beginnings of transmedia in the sitcom genre

Una Vespa para Luca

La cerveza del bar de Moe: marcas y narrativas transmedia

Wonka Chocolates: fictional brand analysis

Product placement inverso y storydoing como herramientas para la construcción de marca: el caso pionero de IKEA

El fenómeno fan de las microcelebridades: el caso de AuronPlay

Soundtrack Music Videos: The Use of Music Videos as a Tool for Promoting Films

Data storytelling: el empleo de datos en la construcción de relatos publicitarios de marca

Collaborators (3)

Lucía Caro-Castaño

Víctor Álvarez-Rodríguez

Gloria Jiménez-Marín

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