Víctor Álvarez-Rodríguez

About

Víctor Álvarez-Rodríguez is a Profesor PSI at Universidad de Cádiz, Spain. His research focuses on transmedia storytelling, brand identity in fiction, and the intersections of advertising and public relations within the Spanish labor market. Recent publications include explorations of transmedia elements in popular media and the cultural representation in advertising, reflecting a commitment to understanding contemporary communication strategies.