Dayun Jeong

Lecturer (Visual Merchandising , Fashion Merchandising Practice)

Chung Ang University - Anseong Campus

South Korea

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About

Dayun Jeong is a Lecturer in Visual Merchandising and Fashion Merchandising Practice at Chung Ang University - Anseong Campus in South Korea. His research areas focus on consumer behavior in the context of emerging digital trends, particularly NFTs and sustainable fashion. Recent articles explore the impact of consumer self-perception, digital technology on luxury fashion satisfaction, and the shifting dynamics of shopping behavior in a contact-free environment.

Articles (16)

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2022

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2022

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2022

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2022

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2022

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2022

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2022

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2022

Collaborators (1)

Charles Taylor

John A. Murphy Professor of Marketing

Villanova University

UNITED STATES

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Dayun Jeong

Research Interests

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Articles (16)

How Does Consumer Self-Perception Affect the Artistic Value and Potential Behavioral Intention of NFT Fashion Products?

NFT Fashion Characteristics and Consumer Purchase Behavior : Creating Various Value in a New Fashion Paradigm

A Study on the Influencing Factors Behind the Sustainable Fashion Purchase Behavior of Fashion Consumers by Applying the Model of Goal-Directed Behavior (MGDB)

A Study on the Effect of Consumer’s Perception of Digital Technology on Luxury Fashion Platform Satisfaction and Preference

Exploring the Direction of NFTs(Non-Fungible Tokens) Fashion Marketing Strategy through Analysis of NFTs Fashion Product Types

The impact of Metaverse’s social presence and NFT product characteristics on consumer satisfaction and continued engagement intention

Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping

Analysis of Influencing Factors on Switching Intention to Sustainable Fashion Consumption Using Push-Pull-Mooring Theory

Consumer Awareness and Switching Behavior Factors in Contact-Free Shopping : Focusing on Means-End Chain Theory and Laddering Technique

A Study on the Factors Influencing of Consumers' Purchase Intention and Purchase Behavior for Sustainable Fashion Products: Based on Expanded Theory of Planned Behavior

A Study on the Effect of the Internet Self-Efficacy of Generation MZ on Use Intention of Luxury Fashion Platform : Focusing on the New Exogenous Mechanism of Extended UTAUT

A Study on the Effect of the Internet Self-Efficacy of Generation MZ on Use Intention of Luxury Fashion Platform : Focusing on the New Exogenous Mechanism of Extended UTAUT

Analysis of Consumer Technology Acceptance and Readiness Factors for Activate the Network Effect of Fashion Platforms

A Study on Consumer Behavior on Online Luxury Platforms using the Unified Theory of Acceptance and Use of Technology : Focusing on the Extended UTAUT(2) Theory

A Study on Consumer Behavior on Online Luxury Platforms using the Unified Theory of Acceptance and Use of Technology : Focusing on the Extended UTAUT(2) Theory

The Effects of Consumer Perception of Contactless Method on Shopping Switching Intention in Fashion Products Purchase-Focusing on the Experiential Value's Moderating Effects of Offline Fashion Stores-

Collaborators (1)

Charles Taylor

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