Deidre Popovich

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Texas Tech University

United States

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Recent Grants

Grant: Close

Consumer Decision-Making in Healthcare

Open Date: 2020-01-01

Close Date: 2023-01-01

Grant: Close

Women’s and Children’s Healthcare

Open Date: 2019-01-01

Close Date: 2019-01-01

Articles (13)

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2025

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2025

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2020

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2020

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2020

Collaborators (2)

SERGIO ROMAN

Professor of Marketing

Universidad de Murcia

SPAIN

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Kellilynn Frias

Assistant Professor of Marketing

American University

UNITED STATES

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Deidre Popovich

Research Interests

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Recent Grants

Articles (13)

The illusion of calorie fluency: How metacognitive uncertainty leads to less extreme healthiness perceptions of foods

Pain exchange consumption: An exploration of taking risks to avoid the pain of paying

How Much Information Is Too Much? An Experimental Examination of How Information Disclosures May Unintentionally Encourage the Withholding of Health Information

How To Treat Missing Data In Survey Research

Subordinated Service Environments: How Branding Can Create Unintentional Service Exclusion

Examining legislation and trends in healthcare pricing: A research agenda for consumer well‐being

The Impact of Nutrition Labeling on Consumer Perceptions of Wine

Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts

When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives

How to calculate, use, and report variance explained effect size indices and not die trying

Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening

An experiential approach to teaching mixed methods research

Intermediate Choice Lists: How Product Attributes Influence Purchase Likelihood in a Self-Imposed Delay

Collaborators (2)

SERGIO ROMAN

Kellilynn Frias

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