SERGIO ROMAN

Professor of Marketing

Universidad de Murcia

Spain

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About

Professor Sergio Roman is a faculty member in the Department of Marketing at the University of Murcia. He conducts research in various areas including the nutritional quality of food products, perceived credibility in online reviews, and the dynamics of pricing strategies in online retail. His recent publications reflect a focus on sustainability in food innovation and consumer acceptance of healthier options. He is based in Spain.

Articles (10)

Year:

2023

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2023

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2023

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2023

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2022

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2022

Year:

2022

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2022

Year:

2022

Year:

2022

Collaborators (6)

Sangkil Moon

Professor

University of North Carolina at Charlotte

UNITED STATES

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Elena Vittadini

University of Camerino

ITALY

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vincenzo fogliano

Wageningen University & Research

NETHERLANDS

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Nicoletta Pellegrini

University of Udine

ITALY

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Deidre Popovich

Texas Tech University

UNITED STATES

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María Isabel Pascual del Riquelme Martínez

Universidad de Murcia

SPAIN

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SERGIO ROMAN

Research Interests

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Articles (10)

How to calculate, use, and report variance explained effect size indices and not die trying

Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality

Baby, children, and adult biscuits. Differences in nutritional quality and naturalness

Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews

Current and emerging trends in cereal snack bars: implications for new product development

How many factors in factor analysis? New insights about parallel analysis with confidence intervals

Are cereal bars significantly healthier and more natural than chocolate bars? A preliminary assessment in the German market

Corporate tensions and drivers of sustainable innovation: a qualitative study in the food industry

Healthier and more natural reformulated baby food pouches: Will toddlers and their parents sensory accept them?

Less Sugar and More Whole Grains in Infant Cereals: A Sensory Acceptability Experiment With Infants and Their Parents

Collaborators (6)

Sangkil Moon

Elena Vittadini

vincenzo fogliano

Nicoletta Pellegrini

Deidre Popovich

María Isabel Pascual del Riquelme Martínez

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