Desiderio Gutiérrez Taño

About

Desiderio Gutiérrez Taño is a Professor of Marketing at Universidad de La Laguna in Spain. His research focuses on consumer behavior, entrepreneurial intentions, and the impact of socio-economic factors on marketing strategies. Recent publications explore themes such as the influence of generational differences on consumer support for peer-to-peer vacation accommodations and the attitudes of hotel employees towards sustainable practices. He also investigates the role of parental support in fostering entrepreneurial behavior among children.