Ricardo Díaz-Armas

Lecturer in Marketing

Universidad de la Laguna

Spain

Research Interests

Explore related searches

Professors in Spain

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

About

Ricardo Díaz-Armas is a Lecturer in Marketing at the University of La Laguna, Spain. His research areas encompass the optimization of online advertising, the impact of emotional factors on consumer behavior, and local product consumption in various contexts, including tourism and disaster recovery. He has published recent articles focusing on the roles of emotional solidarity, responsible tourist behavior, and the influence of generational differences on support for peer-to-peer accommodations.

Articles (12)

Year:

2026

Year:

2025

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Ricardo Díaz-Armas

Research Interests

Explore related searches

Contact this professor

About

Articles (12)

Optimizing online hotel ADS: The role of emotional and experiential images and banner placement in capturing visual attention

Exploring the role of epistemic benefit and responsible tourist behaviour in the selection of local wine by tourists

Ethnocentrism and place identity in the consumption of local products

Influence of emotional solidarity on residents’ support for holiday rentals

The Moderating Role of Generation on Residents’ Support for P2P Vacation Accommodations: Millennials versus Older Generations

Are Local Product Consumption Habits Influenced by Extreme Situations? A Case Study of Wine During the COVID-19 Pandemic

Residents’ fresh start mindset and attitudes towards tourism after a natural disaster: the case of the volcano in La Palma

An extended theory of planned behaviour model to predict intention to use bioplastic

An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour

Value proposition operationalization in peer-to-peer platforms using machine learning

What drives guests to misreport their experiences on Airbnb? A structural equation modelling approach

Satisfacción del turista con la experiencia de compra de souvenirs: el caso de un destino insular masivo de sol y playa

Collaborators (6)

Desiderio Gutiérrez Taño

Jano Jiménez Barreto

Janet Hernández Méndez

Jose M. Ramos-Henriquez

Joan Garau

Sara Campo

Make your next move.