Do Yuon Kim

About

Do Yuon Kim is an Assistant Professor at Gachon University in South Korea. His research areas focus on the intersection of consumer behavior, digital environments, and social media, with recent articles exploring topics such as avatar customization, impulse buying behavior related to social media, and the effects of immersive retailing. He investigates how virtual experiences influence psychological ownership and consumer engagement, aiming to understand the broader implications of digital interactions on well-being and cultural assimilation.