Jayoung Koo
Associate Professor
University of Augsburg
United StatesResearch Interests
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About
Jayoung Koo is an Associate Professor at Augsburg University in the United States. Her research areas encompass consumer behavior, particularly in the contexts of luxury brand marketing and environmentally friendly sub-branding strategies. Recent publications include investigations into femvertising in luxury brands and the predictors of student performance in online marketing courses during the pandemic.
Articles (3)
Year:
2023
Year:
2022
Year:
2022
Collaborators (1)
Do Yuon Kim
Assistant Professor
Gachon University
SOUTH KOREA
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