Dongwon Lee

Professor

Korea University Business School

South Korea

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Professor Dongwon Lee is a faculty member at Korea University Business School in South Korea. His research interests encompass digital platforms, consumer behavior in online markets, and the implications of technology on business practices. Recent publications include studies on pricing strategies within metaverse resale markets, digital platform launches, and the impact of electronic word of mouth in video-on-demand services.

Articles (7)

Year:

2025

Year:

2025

Year:

2025

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2024

Year:

2023

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2023

Year:

2023

Collaborators (3)

Hyeokkoo Eric Kwon

Assistant Professor

Nanyang Technological University (NTU)

SINGAPORE

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Young-Kyu Kim

Associate Professor

Korea University

SOUTH KOREA

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Taekyung Kim

Professor

Kyungpook National University

SOUTH KOREA

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Dongwon Lee

Research Interests

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Contact this professor

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Articles (7)

The paradox of digital platform launch: A study of incumbent firms in China

Speculation or collection? The impact of owner and item characteristics on polarized price premium in metaverse resale markets

Shadow work in self-service technologies usage: Scale development and validation

Spending points during crises: Adaptive behavior on E-loyalty programs

Illusion of diffusion: A percolation perspective on social structure and segregation in Twitter networks

People Analytics in Digital Era

The Effect of Electronic Word of Mouth from Different Sources on Movie Success in the Context of Video-on-Demand Services

Collaborators (3)

Hyeokkoo Eric Kwon

Young-Kyu Kim

Taekyung Kim

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