Taekyung Kim

Professor

Kyungpook National University

South Korea

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Taekyung Kim is a Professor at Kyung Hee University in South Korea. His research areas include AI applications in healthcare, generative AI in marketing, and consumer behavior related to travel and advertising. Recent publications explore topics such as federated learning for healthcare AI, the use of ChatGPT in programming education, and the impact of native advertising on tourist perceptions.

Articles (15)

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2025

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2025

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2024

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2022

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2022

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2020

Collaborators (7)

Jihae Suh

Assistant Professor

Seoul National University

SOUTH KOREA

Kyungpook National University

SOUTH KOREA

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Taekyung Kim

Research Interests

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About

Articles (15)

Balancing Privacy and Accuracy in Healthcare AI: Federated Learning with AutoML for Blood Pressure Prediction

Code suggestions and explanations in programming learning: Use of ChatGPT and performance

Investigating the influence of generative AI’s credibility and utility on travel consumer behaviour and recommendations through the lens of personal innovativeness

Beyond delivery: platform stress and stakeholder dynamics

Spending points during crises: Adaptive behavior on E-loyalty programs

Developing Personalized Marketing Service Using Generative AI

GNN-based Ethereum Smart Contract Multi-Label Vulnerability Detection

Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

L-Shape advertising for mobile video streaming services: Less intrusive while still effective

Self-Regulation and External Influence: The Relative Efficacy of Mobile Apps and Offline Channels for Personal Weight Management

The Emergence of Virtual Experiences in the Sharing Economy

L-Shape advertising for mobile video streaming services: Less intrusive while still effective

Robots, artificial intelligence, and service automation (RAISA) in hospitality: sentiment analysis of YouTube streaming data

Self-Regulation and External Influence: The Relative Efficacy of Mobile Apps and Offline Channels for Personal Weight Management

How does an Intelligence Chatbot Affect Customers Compared with Self-Service Technology for Sustainable Services?

Collaborators (7)

Jihae Suh

Wonseok Oh

Hyeokkoo Eric Kwon

Myung Ja Kim

Jaehwan Lee

Dongwon Lee

chulmo koo

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