Dr. Dongmei Zha
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Lecturer
United KingdomResearch Interests
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Sensory brand experience: Conceptualisation, measurement & impact on performance outcomes
Open Date: 2022-11-01
Close Date: 2023-09-01
Articles (5)
Year:
2024
Year:
2023
Year:
2022
Year:
2022
Year:
2020
Collaborators (1)
Pantea Foroudi
Brunel University London
UNITED KINGDOM
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