Pantea Foroudi

Brunel University London

United Kingdom

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Research Interests

Brand Management

70%

Social Media Marketing

30%

Marketing

70%

Consumer Psychology

60%

Customer Engagement

50%

Service Marketing

30%

Corporate Strategy

30%

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Positions1

Pantea Foroudi

University Name

Brunel University London

1 year ago

PhD opportunities

No summary provided for this position.

1 year ago

Articles16

Digital transformation: A multidisciplinary perspective and future research agenda

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Year:

2024

To lead or not to lead? A cultural examination of leadership in independent hotels

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Year:

2024

A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present

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Year:

2024

Service Oikos as a complex self-perpetuating system: a bibliometric study of service ecosystems

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Year:

2024

Sustainable Development Goals in a regional context: conceptualising, measuring and managing residents’ perceptions

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Year:

2024

Embracing the paradox of customer experiences in the hospitality and tourism industry

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Year:

2024

Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms

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Year:

2023

Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus

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Year:

2023

Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness

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Year:

2022

Instagram Influencers: The Role of Opinion Leadership in Consumers’ Purchase Behavior

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Year:

2022

Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure

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Year:

2022

Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market

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Year:

2022

Making sense of sensory brand experience: Constructing an integrative framework for future research

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Year:

2022

Examining antecedents and consequences of perceived service quality in the hotel industry: a comparison between London and New York

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Year:

2021

Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector

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Year:

2021

How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit?

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Year:

2021

Collaborators6

Alireza Nazarian

Senior Lecturer

University of Westminster

UNITED KINGDOM

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Jose L Ruiz-Alba

Professor of Marketing. Research & Knowledge Exchange Leader.

University of Westminster

UNITED KINGDOM

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Antonio D'Amato

Assistant Professor

University of Salerno

ITALY

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Javad Izadi

Associate Professor in Accounting and Finance

University of West London

UNITED KINGDOM

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Dr. Dongmei Zha

Lecturer

UNITED KINGDOM

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Jochen Wirtz

SINGAPORE

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