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Dr. Mahnaz Mansoor

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Assistant Professor in Marketing

University of Bradford

United Kingdom

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Dr. Mahnaz Mansoor is an Assistant Professor in Marketing at the University of Bradford, UK. Her research focuses on consumer behavior, particularly in relation to the metaverse, online advertising engagement, and environmental responsibility. Recent articles by Dr. Mansoor explore themes such as digital competence in hospitality, the impact of branding on consumer evangelism, and the determinants of green buying behavior in the context of organic products.

Recent Grants

Grant: Open

Designing Circular Business Models Based on Household Inventory and Consumer Behavior in the UK

Open Date: 2026-03-01

Close Date: 2027-03-01

Grant: Close

The Impact of AI on Self-Efficacy, Rational Decision-Making, and Well-Being of Senior Employees (40+): Navigating Change in the Modern Workplace

Open Date: 2025-10-01

Close Date: 2026-10-01

Grant: Close

Mindful travel in the digital age: How immersive technology transforms value-driven well-being into brand evangelism

Open Date: 2025-09-01

Close Date: 2026-03-01

Articles (13)

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2026

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2026

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2026

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2025

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2025

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2024

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2024

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2023

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2022

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2022

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2022

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2021

Year:

2021

Collaborators (1)

Amjad Shamim

Senior Lecturer (Marketing)

Universiti Teknologi PETRONAS (UTP)

MALAYSIA

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Dr. Mahnaz Mansoor

Research Interests

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About

Recent Grants

Articles (13)

Mindful travel in the digital age: How immersive technology transforms value-driven well-being into brand evangelism

Reclaiming humanness in AI-mediated workplaces: decision control, well-being, and the role of algorithmic accountability

From attraction to aversion and back: examining brand hate, love, and retention

The Zenith of Flow Consciousness in Metaverse: Glancing the Consumer Behavior in the Future

Customer evangelists: Elevating hospitality through digital competence, brand image, and corporate social responsibility

Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM

When mass meets prestige: The impact of symbolic motivations, inspirations, and purchase intentions for Masstige products

Predictors of pro-environmental behavior: Moderating role of knowledge sharing and mediatory role of perceived environmental responsibility

Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement

Mass prestige, brand happiness and brand evangelism among consumers

Impact of energy efficiency-based ICT adoptions on prosumers and consumers

Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism

Citizens' trust in government as a function of good governance and government agency's provision of quality information on social media during COVID-19

Collaborators (1)

Amjad Shamim

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