Launch week offerEnds in00h00m00s

annual Promonthly Pro

Amjad Shamim

Has grant

Senior Lecturer (Marketing)

Universiti Teknologi PETRONAS (UTP)

Malaysia

Research Interests

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Recent Grants

Grant: Close

Evaluation of Universities’ Promotional Video Advertisements Effectiveness using Electroencephalography (EEG) and Human-Eye Tracking (HET)

Open Date: 2020-06-01

Close Date: 2021-06-01

Grant: Close

Gauging the Frontliners' Understanding and Practice of Value Co-Creation at PETRONAS Marketing & Trading Skills Group (MTSG)

Open Date: 2020-02-01

Close Date:

Grant: Close

Investigating the Customer Engagement Valence through Neuromarketing Approach and Proposing its Model for Malaysian Online Businesses

Open Date: 2019-09-01

Close Date:

Grant: Close

Co-Creation Eco-System for Sustainable Tourism: A Comparative Study of Malaysia and Indonesia

Open Date: 2018-09-01

Close Date:

Grant: Close

Marketing Impact Research of Coconut Charcoal by ENACTUS CEDI In Northern Malaysia

Open Date: 2017-12-01

Close Date: 2019-04-01

Articles (15)

Year:

2026

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2024

Year:

2024

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Collaborators (6)

Sara Quach Thaichon

Griffith University

AUSTRALIA

View details

Mahmood Hussain Shah

Senior Lecturer in e-Business

Coventry University

UNITED KINGDOM

View details

Dr. Mahnaz Mansoor

Assistant Professor in Marketing

University of Bradford

UNITED KINGDOM

View details

Rohani Salleh

Associate professor

Universiti Teknologi PETRONAS (UTP)

MALAYSIA

View details

Park Thaichon

University of Southern Queensland - Springfield Campus

AUSTRALIA

View details

Imran Khan

Assistant professor

SAUDI ARABIA

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Amjad Shamim

Research Interests

Make your next move.

Recent Grants

Articles (15)

Navigating service innovation research (1998–2025): a bibliometric review and future research agenda

From Employee Motivation to Customer Well-being: A Dyadic Examination of Value Co-creation in Service Encounters

The impact of self-service technologies on customer engagement in Nigerian fuel stations: exploring the roles of corruption mitigation and trust

Holistic customer experience: interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence

Customer experience of co-creation vs co-destruction in retailing: the role of key moments throughout the customer journey

Developing and validating a scale for non-academic staff’s service competencies in higher education

Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM

Assessing the impact of sustainability report disclosures and CEO attributes on the Indonesian energy sector: implications for capital market performance

Role-play of employees' protean career and career success in affective organizational commitment

Employee motivations in shaping customer value co-creation attitude and behavior: Job position as a moderator

S–O–R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing

Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters

The hope and hype of neuromarketing: a bibliometric analysis

Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services

Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?

Collaborators (6)

Sara Quach Thaichon

Mahmood Hussain Shah

Dr. Mahnaz Mansoor

Rohani Salleh

Park Thaichon

Imran Khan

Make your next move.