Dušan Mladenović

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Lecturer

Country flagCzech Republic

Research Interests

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About

Dušan Mladenović is a Lecturer at the Faculty of Economics and Administration in the Czech Republic. His research interests encompass digital marketing, social media engagement, the adoption of emerging technologies, and the impact of COVID-19 on various sectors. Recent articles authored by him include investigations into cryptocurrency adoption, the influence of the metaverse on retail marketing, and the determinants of online search visibility.

Recent Grants

Grant: Close

Inovace vyuky a vyvoj kursu Digitální marketing a analýza sociálních médií pro studenty ESF

Open Date: 2020-01-01

Close Date: 2020-12-01

Grant: Close

The Widespread Influence of Cultural Differences on Digital Marketing

Open Date: 2019-01-01

Close Date: 2019-12-01

Grant: Close

Consumer Behaviour Research in Digital Environment

Open Date: 2018-01-01

Close Date: 2018-12-01

Grant: Close

Dositeja

Open Date: 2016-09-01

Close Date: 2017-09-01

Grant: Close

Dositeja

Open Date: 2012-10-01

Close Date: 2013-10-01

Articles (10)

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2025

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2024

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2024

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2023

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2023

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2022

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2022

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2021

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2020

Year:

2020

Collaborators (2)

Yash Chawla

University of Wrocław

POLAND
View details

Prateek Kalia

Assistant Professor

Masaryk University

CZECH REPUBLIC
View details
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