Prateek Kalia

Assistant Professor

Masaryk University

Czech Republic

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About

Prateek Kalia is an Assistant Professor at Masaryk University in the Czech Republic. His research focuses on digital literacy, social connectedness, and employability, alongside areas such as e-commerce communication, human resource management, and sustainable tourism. He has published various articles examining the impact of organizational factors on performance and employee retention, as well as the influence of financial advertising on millennials' investment intentions.

Articles (17)

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2025

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2025

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2025

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2022

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2022

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2021

Collaborators (1)

Dušan Mladenović

Lecturer

CZECH REPUBLIC

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Prateek Kalia

Research Interests

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About

Articles (17)

Mapping the links between digital literacy, social connectedness, career management skills, and employability through cellulographic insights

E‐Tailers' Twitter (X) Communication: A Textual Analysis

Investigating the impact of quality, technology and trust on customers’ purchase intention and word-of-mouth in S-commerce

Investigating the interplay of organizational social capital, university image and perceived employability on career satisfaction of information technology professionals

The power of electronic Word of Mouth in inducing adoption of emerging technologies

Beyond travel! What’s TRENDing in sustainable tourism? An investigation through the lens of travel influencers’

Influence of augmented reality on shopping behavior

Evaluating the influence of government initiatives and social platforms on green practices of Gen Z: The mediating role of environmental awareness and consciousness

Impact of COVID-19 on education in India: stakeholders' voice

What drives the investment intentions of emerging economy millennials? Examining the effect of financial advertisement with the PLS-SEM

Human resource management practices and employee retention in the Indian textile industry

Examining country development indicators and e-waste under the moderating effect of country development levels and e-waste policy

Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis

Social influence in online retail: A review and research agenda

Examining the effects of supportive work environment and organisational learning culture on organisational performance in information technology companies: The mediating role of learning agility and organisational innovation

Cellulographics©: A novel smartphone user classification metrics

Determining the role of service quality, trust and commitment to customer loyalty for telecom service users: a PLS-SEM approach

Collaborators (1)

Dušan Mladenović

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