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Dung Le

Assistant Professor

VinUniversity

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Professors in Marketing

Articles (12)

Year:

2026

Year:

2026

Year:

2026

Year:

2025

Year:

2024

Year:

2024

Year:

2024

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Collaborators (8)

Martin Robertson

Associate Professor

Edinburgh Napier University

UNITED KINGDOM

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Sara Quach Thaichon

Griffith University

AUSTRALIA

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Truc H Le

Lecturer

Griffith University

AUSTRALIA

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Lu Cheng

University of Chicago

UNITED STATES

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Lan Thi Mai Nguyen

Assistant Professor

VinUniversity

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Tin Doan

Northumbria University

UNITED KINGDOM

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Park Thaichon

University of Southern Queensland - Springfield Campus

AUSTRALIA

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Peng (Peter) Liu

Professor and Director

Cornell University

UNITED STATES

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Dung Le

Research Interests

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Articles (12)

The Confidence Trap: Calibration Attacks for Graph Neural Networks

Harnessing AI-Powered Data Capabilities for Outside-In Marketing: A Qualitative Exploration

How can hospitality leaders inspire team prosocial behaviors? A resource-centric perspective

Social Capital in Developing Resilience After a Transformative Change: A Case Study of the Deregulated Queensland Dairy Industry

Re-imagining delightful experiences in “New Normal” conditions: A systematic critical review and future research agenda

An investigation of the rotation patterns of international association meetings and events

EXPERIENCE DESIGN

Expert gaze behaviour in design evaluation: An eye-tracking study

PROSPECTION AND TOURISM

“Are your employees mentally prepared for the pandemic?” Wellbeing-oriented human resource management practices in a developing country

The role of public space in constructing experience capital: A longitudinal analysis in the hotel context

The role of capital structure management in maintaining the financial stability of hotel firms during the pandemic—A global investigation

Collaborators (8)

Martin Robertson

Sara Quach Thaichon

Truc H Le

Lu Cheng

Lan Thi Mai Nguyen

Tin Doan

Park Thaichon

Peng (Peter) Liu

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