Park Thaichon

University of Southern Queensland - Springfield Campus

Australia

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Articles (20)

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2025

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2023

Collaborators (8)

Felix Septianto

Senior Lecturer

University of Queensland

AUSTRALIA

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Nicolas Pontes

Senior Lecturer in Marketing

University of Queensland

AUSTRALIA

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Zsuzsa Reka Huszar

Associate Professor

Corvinus University of Budapest

HUNGARY

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Alireza Nazarian

Senior Lecturer

University of Westminster

UNITED KINGDOM

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Scott Weaven

Professor Head of Department of Marketing

Griffith University - Gold Coast Campus

AUSTRALIA

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Katie Henderson

Professional Casual Staff

University of Auckland

NEW ZEALAND

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Lars-Erik Casper Ferm

University in Western Australia

AUSTRALIA

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Argho Bandyopadhyay

Lecturer

RMIT University

AUSTRALIA

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Park Thaichon

Research Interests

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Articles (20)

Reimagining consumption for a greener planet: The role of online communities in tackling imperfect produce and food waste

Leveraging socially assistive robots in tourism to promote healthy aging: an exploratory study on aging population

Digital Twins: Enhancing Personalized Experience Through Multiple and Dynamic Persona Across Customer Phygital Journey

Beyond the Screen: The Transformative Power of Mobile Technology in Creative Communication and Branding

The influence of artificial intelligence quality on business-to-business relationships on E-commerce platforms: unveiling the nexus

The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data

The Influence of Strangers on Consumer Behavior in a Retail Environment

Grid-based market sales forecasting for retail businesses using automated machine learning and geospatial intelligence

Holistic customer experience: interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence

Customer experience of co-creation vs co-destruction in retailing: the role of key moments throughout the customer journey

Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure

I think, therefore I ignore: a study on disinformation’s credibility perceptions and sharing intentions over social media

“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics

Chatbots in frontline services and customer experience: An anthropomorphism perspective

Neuroscientific Research Methods and Techniques in Consumer Research

Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products

Sustainable plant-based dietary supply chain design to reduce malnutrition in deprived areas

The effects of team diversity on promoting sustainable luxury products

Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?

Collaborators (8)

Felix Septianto

Nicolas Pontes

Zsuzsa Reka Huszar

Alireza Nazarian

Scott Weaven

Katie Henderson

Lars-Erik Casper Ferm

Argho Bandyopadhyay

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