Duygu Phillips

About

Duygu Phillips is an Assistant Professor of Entrepreneurship at the University of Delaware, USA. Her research interests encompass risk assessment in entrepreneurship, market value implications of eponymy, and the interplay between conformity and differentiation. She has published extensively on topics such as narrative transportation in pitching success and the effects of humility rhetoric in family and nonfamily firms. Her work contributes to the understanding of entrepreneurial success through various cultural and psychological lenses.