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Eda Sayin
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Associate Professor of Marketing
SpainResearch Interests
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About
Eda Sayin is an Associate Professor of Marketing at IE University in Spain. Her research areas focus on brand communications, consumer behavior, and the influence of advertising on perceptions and stereotypes. Recent publications include studies on self-directed negative messages in brand communications and the impact of minimalism on food consumption patterns. She also explores consumer reactions to self-deprecating advertisements and the dynamics of self-brand connection.
Recent Grants
Grant: Close
Equipping Consumers Against Manipulative Practices of Companies Towards Consumer Well-being.
Open Date: 2023-01-01
Close Date: 2025-01-01
Articles (5)
Year:
2025
Year:
2025
Year:
2024
Year:
2024
Year:
2022
Collaborators (2)
Zeynep Gurhan-Canli
Professor
Koç University
Sumit Malik
Lecturer (Assistant Professor)
University of Liverpool
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