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Zeynep Gurhan-Canli

Professor

Koç University

Turkey

Research Interests

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Professors in Turkey

Articles (4)

Year:

2025

Year:

2024

Year:

2024

Year:

2024

Collaborators (4)

Mustafa Karataş

Assistant Professor of Marketing

Nazarbayev University

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Eda Sayin

Associate Professor of Marketing

IE University

SPAIN

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Deniz Lefkeli

Libera Università Internazionale degli Studi Sociali Guido Carli

ITALY

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Aysegul Ozsomer

Prof

Koç University

TURKEY

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Zeynep Gurhan-Canli

Research Interests

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Articles (4)

AI-Driven Branding

The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal

Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation

Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

Collaborators (4)

Mustafa Karataş

Eda Sayin

Deniz Lefkeli

Aysegul Ozsomer

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