Edyta Gołąb-Andrzejak

Associate Professor

University of Gdańsk

Poland

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Articles (8)

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Collaborators (1)

Santiago Gutiérrez-Broncano

Vicerrector de Postgrado y Formación Permanente. Profesor Titular de Universidad

Universidad de Castilla-La Mancha, Facultad de Ciencias Sociales

SPAIN

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Edyta Gołąb-Andrzejak

Research Interests

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Contact this professor

Articles (8)

Editorial: Business and Globalisation in Emerging Markets

AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP

The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns

Measuring the effectiveness of digital communication – social media performance: an example of the role played by AI-assisted tools at a university

Editorial: Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context

Editorial: Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context

Enhancing Customer Engagement in Social Media with AI – a Higher Education case study

Gender differences in the perception of the quality of college life in a Spanish university

Collaborators (1)

Santiago Gutiérrez-Broncano

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