Elena Chatzopoulou

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Marketing Professor

Athens University of Economics and Business

Greece

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Professors in Environmental Sustainability

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About

Elena Chatzopoulou is a Marketing Professor at Athens University of Economics and Business in Greece. Her research areas include ethnic brand identity, corporate social responsibility evaluation by millennials, and the health effects of the Mediterranean diet. She also investigates the impact of social media on body image and perceptions of authenticity in tourism settings.

Recent Grants

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Young Marketers 4 the North East

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Articles (5)

Year:

2022

Year:

2021

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2020

Year:

2020

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2020

Collaborators (1)

Francesco Di Gioia

Assistant Professor of Vegetable Crop Science

Pennsylvania State University

UNITED STATES

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Elena Chatzopoulou

Research Interests

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Recent Grants

Articles (5)

Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation

Millennials' evaluation of corporate social responsibility: The wants and needs of the largest and most ethical generation

The Beneficial Health Effects of Vegetables and Wild Edible Greens: The Case of the Mediterranean Diet and Its Sustainability

Instagram and body image: Motivation to conform to the “Instabod” and consequences on young male wellbeing

Perceptions of localness and authenticity regarding restaurant choice in tourism settings

Collaborators (1)

Francesco Di Gioia

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