Emanuel de Bellis

About

Emanuel de Bellis is an Associate Professor and Director at the University of St. Gallen, Switzerland. His research primarily focuses on the intersection of technology and consumer behavior, exploring areas such as AI's impact on human actions, the implications of uniqueness in mass customization, and barriers to the adoption of innovative products like electric vehicles and autonomous shopping systems. His recent publications include topics on crypto-marketing and the influence of environmental factors on consumer valuation.