Melanie Clegg
Has grant
Assistant Professor
SwitzerlandResearch Interests
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About
Dr. Melanie Clegg is an Assistant Professor at the University of Lausanne, Switzerland. Her research areas focus on user-generated content, algorithmic influence, and the impact of emerging technologies on marketing practices, particularly in the contexts of non-fungible tokens (NFTs) and customer interactions. Dr. Clegg's recent publications include insights into the complexities of algorithm-driven dehumanization and the evolving landscape of digital marketing.
Recent Grants
Grant: Close
Into the Mind of the Machine: Implications of Fixed and Adaptive Algorithms on Consumer Perceptions and Behavior
Open Date: 2021-11-01
Close Date: 2022-04-30
Articles (4)
Year:
2025
Year:
2025
Year:
2024
Year:
2022
Collaborators (2)
Emanuel de Bellis
Associate Professor & Director
University of St. Gallen
Mario D. Schultz
Assistant Professor of International Management
Franklin University Switzerland
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