Emily Ma

Associate Professor

University of Massachusetts Amherst

United States

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About

Emily Ma is an Associate Professor at the University of Massachusetts Amherst, USA. Her research interests span low-carbon behavior, tourism diplomacy, and the moral judgments of Generation Z diners regarding food waste. Additionally, she explores urban sharing dynamics, employee engagement in service roles, and the intersection of customer-driven service innovation and work-family conflict.

Articles (17)

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2026

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2022

Collaborators (3)

Anita Manfreda

Senior Lecturer

Torrens University Australia

AUSTRALIA

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Yao-Chin Wang

Assistant Professor

University of Florida

UNITED STATES

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Yinghua Huang

UNITED STATES

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Emily Ma

Research Interests

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About

Articles (17)

Too Much of a Good Thing? Unlocking the non-linear spillover effects of low-carbon behavior across daily and travel contexts

Utilize OCB-C-Driven Learning Mechanism to Empower Employees as Good Citizens: Perspective of Trial-and-Error Learning Theory

Tourism Diplomacy Co-creates and Reshapes Perceptions in Tourist-Host Relationship

Status of Urban Sharing Research: Contexts, Methods, Theories and Future Research Agendas

Working with robots: A job design perspective of hospitality employees’ collaboration intentions with service robots

When Going Above and Beyond Meets Diversity: Are Service Recoveries Evaluated Based on Inference or Recognition?

A dual-path model of work-family conflict and hospitality employees’ job and life satisfaction

A Two-Path Moderated Mediation Model of Customer-Driven Service Innovation

From bystanders to actioners: A tri-theoretical exploration of residents’ roles in tourist PEBs

From customers' fingertips to employees’ well-being: The impact of mobile application ordering from a job demand-resource perspective

Industry as Contexts or Theory? A Systematic and Meta-Analysis of Status and Directions of Organizational Citizenship Behaviors in Hospitality

A social exchange perspective on boosting customer loyalty through culturally competent servers

When a Robot Makes Your Dinner: A Comparative Analysis of Product Level and Customer Experience Between the U.S. and Chinese Robotic Restaurants

Impulsive Shopping Overseas: Do Sunk Cost, Information Confusion, and Anticipated Regret Have a Say?

Work-family supportive benefits, programs, and policies and employee well-being: Implications for the hospitality industry

A Longitudinal Spatial-Temporal Analysis of Ancient Village Tourism Development in Zhejiang, China

Generation Z diners’ moral judgements of restaurant food waste in the United States: a qualitative inquiry

Collaborators (3)

Anita Manfreda

Yao-Chin Wang

Yinghua Huang

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