Eric Anderson
Professor
United StatesResearch Interests
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About
Eric Anderson is a Professor at Northwestern University in the United States. His research areas include consumer behavior, pricing strategies, and the impact of digitalization on markets, as evidenced by his recent articles on topics such as grocery data for credit decisions, the implications of backorder delays, and willingness to pay assessments. He has also explored the flexibility in digitization through case studies in the South Korean movie market.
Articles (8)
Year:
2024
Year:
2024
Year:
2024
Year:
2023
Year:
2023
Year:
2021
Year:
2021
Year:
2021
Collaborators (2)
Ayelet Israeli
Marvin Bower Associate Professor
Harvard Business School
Joonhyuk Yang
Assistant Professor of Marketing
University of Notre Dame
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