Joonhyuk Yang
Assistant Professor of Marketing
United StatesResearch Interests
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About
Dr. Joonhyuk Yang is an Assistant Professor of Marketing at the University of Notre Dame, USA. His research interests encompass the application of grocery data in credit decisions, the role of advertising in e-commerce search listings, and the effectiveness of high-energy advertisement content. Additionally, he explores the dynamics of advertising in relation to pay-TV operators and investigates the impact of digitization and flexibility within the South Korean movie market.
Articles (5)
Year:
2024
Year:
2024
Year:
2022
Year:
2021
Year:
2021
Collaborators (2)
Eric Anderson
Professor
Northwestern University
Lakshman Krishnamurthi
Professor of Marketing
Northwestern University
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