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Eugene Cheng-Xi Aw

Assistant Professor

UCSI University

Malaysia

Research Interests

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Articles (20)

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Collaborators (6)

Garry Tan Wei Han

Senior Professor

UCSI University

MALAYSIA

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Erose Sthapit

Manchester Metropolitan University

UNITED KINGDOM

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Jun-Hwa Cheah

Associate Professor

University of East Anglia

UNITED KINGDOM

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Sudhir Pandey

Senior Lecturer

Ahmedabad University

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Ali Anjomshoae

Chulalongkorn University

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Constantin Blome

University of Lancaster

UNITED KINGDOM

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ApplyKite TwinLearns as you apply

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Review drafts before you send them.

Eugene Cheng-Xi Aw

Research Interests

Make your next move.

Articles (20)

Creating Psychological Ownership Through Augmented Reality

Hotel service robot–human interaction: when consumers simultaneously admire and fear robotic hospitality

Turning social interaction into social impact: understanding donation behaviour in social commerce

Break the Barrier: Why Marketing Managers Resist Blockchain in the Sharing Economy?

Beyond CSR: Corporate Digital Responsibility and Sustainable Performance in the AI Era

Be smart, human and empathic: understanding the role of AI chatbots in fostering brand preference

Trust (or not) the bot? Understanding recommendation adoption and stickiness to the robo-advisor

Inside the Quiet Luxury Mindset: How Do Self‐Related Orientations Influence Inconspicuous Luxury Consumption?

More than a smile: The role of frontline employee behaviors in driving customer brand engagement in luxury hotels

AI colleagues: how AI influences hotel employees’ service performance?

Predicting consumers’ willingness to pay more for service robots: a cIPMA approach

Influencer Marketing and Sustainable Hospitality: The Roles of Social Power and Influencer–Brand Congruence

Speak and shop! Transforming retail experience with AI voice assistants

Towards a Better Understanding of Impulsive Buying in Travel Live Streaming: Multi‐Approach Study

When influencers make us feel better: How upward comparison emotions shape well-being?

Engaging the Margins: A Mixed‐Methods Study of Consumer Co‐Creation Activities in Ethnic Minority Live‐Streaming Commerce

High Cost, High Cause: Understanding Willingness to Pay a Premium Price for Sustainable Luxury

Understanding Virtual Reality-Based Brand Engagement in Fashion Commerce

From whims to wallets: navigating the maze of how technology impacts impulsive buying behavior–a systematic literature review

Future research directions of generative AI in marketing and logistics

Collaborators (6)

Garry Tan Wei Han

Erose Sthapit

Jun-Hwa Cheah

Sudhir Pandey

Ali Anjomshoae

Constantin Blome

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