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Garry Tan Wei Han

Senior Professor

UCSI University

Malaysia

Research Interests

ApplyKite TwinLearns as you apply

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Articles (20)

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Collaborators (5)

Erose Sthapit

Manchester Metropolitan University

UNITED KINGDOM

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Park Thaichon

University of Southern Queensland - Springfield Campus

AUSTRALIA

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Eugene Cheng-Xi Aw

Assistant Professor

UCSI University

MALAYSIA

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Omkar Dastane

Director of Postgraduate Studies / Senior Lecturer in Marketing

Monash University Malaysia.

MALAYSIA

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Voon-Hsien Lee

Assistant Professor

Universiti Tunku Abdul Rahman (UTAR)

MALAYSIA

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ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Garry Tan Wei Han

Research Interests

Make your next move.

Articles (20)

Creating Psychological Ownership Through Augmented Reality

Augmented Reality in E-Tailing: Unveiling the Determinants of Consumers’ Urge to Impulse Purchase

Influencer Marketing and Sustainable Hospitality: The Roles of Social Power and Influencer–Brand Congruence

Speak and shop! Transforming retail experience with AI voice assistants

Towards a Better Understanding of Impulsive Buying in Travel Live Streaming: Multi‐Approach Study

When influencers make us feel better: How upward comparison emotions shape well-being?

Engaging the Margins: A Mixed‐Methods Study of Consumer Co‐Creation Activities in Ethnic Minority Live‐Streaming Commerce

Generative AI and the human touch: unpacking well-being in SME services

E-leadership in the digital era: Vitalizing employees through workplace flexibility and behavior control

The “wow” effect in metaverse luxury consumption: an appraisal-based explanation of emotional arousal and exploratory motivation

Transformational leadership, employee innovative behavior and innovation climate

The influence of streamers’ cultural intelligence on consumer continuance in live commerce

How is brand love shaped through virtual event value co-creation and sponsorship? A multi-method approach

Four decades of IJBM research: thematic evolution and future agenda for digital financial services

The Voice of Commerce: A Systematic Review and Integrative Framework for Digital Voice Assistants

Beyond the Screen: The Transformative Power of Mobile Technology in Creative Communication and Branding

Psychological ownership and parasocial relationships: pathways to loyalty in livestream commerce

Big data ethics: implications for organizational performance and business value

Indulging in virtual luxuries: unveiling the allure of impulse buying in metaverse

Stay With Me: Unveiling the Pathways to Consumer Loyalty in Live Streaming Commerce

Collaborators (5)

Erose Sthapit

Park Thaichon

Eugene Cheng-Xi Aw

Omkar Dastane

Voon-Hsien Lee

Make your next move.