Eunsin Joo
Assistant Professor
South KoreaResearch Interests
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About
Dr. Eunsin Joo is an Assistant Professor at Chungnam National University in South Korea. His research focuses on consumer behavior, with recent articles exploring topics such as corporate social responsibility on social media, live stream commerce, and the effectiveness of brand sponsorship in mobile health applications. His work also delves into advertising authenticity and the impact of user engagement in digital environments.
Articles (6)
Year:
2024
Year:
2023
Year:
2022
Year:
2022
Year:
2021
Year:
2020
Collaborators (5)
Jing Yang
Loyola University Chicago
Ava Francesca Battocchio
-
Wei Peng
Associate Professor
Michigan State University
Shaheen Kanthawala
The University of Alabama
Mengtian (Montina) Jiang
University of Kentucky
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