Jing Yang

Loyola University Chicago

United States

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Articles (12)

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2026

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2022

Collaborators (7)

wanhsiu tsai

Professor

University of Miami

UNITED STATES

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Ching-Hua Chuan

Assistant Professor

University of Miami

UNITED STATES

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Taylor Jing Wen

University of South Carolina

UNITED STATES

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Eunsin Joo

Assistant Professor

Chungbuk National University

SOUTH KOREA

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Ava Francesca Battocchio

UNITED STATES

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Shaheen Kanthawala

The University of Alabama

UNITED STATES

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Mengtian (Montina) Jiang

University of Kentucky

UNITED STATES

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Jing Yang

Research Interests

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Articles (12)

Caught in the Act: Natural recognition of deepfake UGC ad, expectancy violation and consumer responses

“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses

Adopting AI Advertising Creative Technology in China: A Mixed Method Study Through the Technology-Organization-Environment (TOE) Framework, Perceived Value and Ethical Concerns

A Computer Vision Methodology to Predict Brand Personality from Image Features

“Authentic Warmth in These Uncertain Times”: The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses

Preparing for the New Era of Artificial Intelligence: My Experience of Teaching “Artificial Intelligence in Advertising”

How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement

Processes underlying social comparison with influencers and subsequent impulsive buying: The roles of social anxiety and social media addiction

Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube

Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality

The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads

The Effect of Hedonic Presentation on Consumers’ Willingness to Pay and Purchase Intention for Minimally Branded Products Online

Collaborators (7)

wanhsiu tsai

Ching-Hua Chuan

Taylor Jing Wen

Eunsin Joo

Ava Francesca Battocchio

Shaheen Kanthawala

Mengtian (Montina) Jiang

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