Ewa Dobrowolska

In the ever-evolving landscape of consumer behavior, understanding the impact of marketing strategies on different demographic segments is crucial for businesses. This paper delves into the effects of marketing activities in the furniture industry specifically targeting young consumers. By examining various marketing tactics, digital trends, and consumer preferences, this study aims to provide insights into how furniture companies can effectively engage and influence this demographic. Utilizing both quantitative and qualitative research methodologies, this paper explores the factors that shape young consumers' purchasing decisions and highlights the significance of tailored marketing approaches in capturing their attention and loyalty.