Mateusz Niedbała

In the ever-evolving landscape of consumer behavior, understanding the impact of marketing strategies on different demographic segments is crucial for businesses. This paper delves into the effects of marketing activities in the furniture industry specifically targeting young consumers. By examining various marketing tactics, digital trends, and consumer preferences, this study aims to provide insights into how furniture companies can effectively engage and influence this demographic. Utilizing both quantitative and qualitative research methodologies, this paper explores the factors that shape young consumers' purchasing decisions and highlights the significance of tailored marketing approaches in capturing their attention and loyalty.

The article Transport as a Factor in the Location Selection Process of Timber Firms examines the important role of transport in the location process of timber firms. The authors emphasise that the efficiency of transport infrastructure and sustainable transport practices are crucial to the success of companies in this industry. The article also raises the issue of access to both domestic and international markets as an important factor influencing the location process of wood businesses. The conclusions presented highlight the importance of including transport aspects in the location analysis and point to the need to support the development of transport infrastructure in order to further develop the industry