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Fernando Suárez Carballo

Profesor titular

Universidad de Salamanca

Spain

Research Interests

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Fernando Suárez Carballo is a Profesor titular at Universidad Pontificia de Salamanca in Spain. His research areas encompass graphic design, creative strategies in branding, and the visual aesthetics of advertising, as demonstrated in his recent articles. He explores innovative concepts in generative AI for image creation and the impact of visual quality in various media formats, including podcasts and social networks.

Articles (15)

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2025

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2020

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2020

Collaborators (3)

Nuno Martins

Coordinator Professor

PORTUGAL

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Eva Citlali Martínez-Estrella

Profesora

University of La Rioja

SPAIN

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Gema Bonales

Profesora Ayudante Doctora

Universidad Complutense de Madrid

SPAIN

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Fernando Suárez Carballo

Research Interests

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Articles (15)

Capítulo 8. El proceso evolutivo de la formación de la imagen en las herramientas de creación de imagen con AI Generativa

La Simplicidad en el Rediseño de las Marcas Gráficas de los Clubes de La Liga

Estrategias y directrices para la configuración estética del QR en publicidad

diseño gráfico de artículos científicos:

Estrategias visuales de los carteles cinematográficos en las principales plataformas de Video On Demand (VOD) en España

Estrategias creativas en el diseño de marcas gráficas basadas en una paradoja comunicativa

Iconos culturales de Argentina, España y México. El fenómeno mainstream en redes sociales

La actividad en Tiktok de los medios impresos en España

Influencia de la calidad visual de las carátulas en la preferencia de pódcast

La educación estética del director de arte en los grados universitarios de Publicidad en España

An analysis of feminist graphics published on Instagram by Spanish female professionals on the subject of International Women’s Day (2019-2020)

La enseñanza del diseño gráfico en los grados españoles vinculados a la comunicación publicitaria: perfil del profesorado, métodos docentes y competencias tecnológicas

The aesthetics of error in contemporary graphic design: connections between glitch, postdigital culture and new ugly

The design process in the improvement of the experience between a brand and its target audience through a digital product: The lexus Portugal's used car website case study

Collaborators (3)

Nuno Martins

Eva Citlali Martínez-Estrella

Gema Bonales

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