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Francesca Magno

Associate Professor of Marketing and Management

University of Bergamo

Italy

Research Interests

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Professors in Italy Professors in Marketing Marketing professors in Italy

About

Francesca Magno is an Assistant Professor at the University of Bergamo, Italy. Her research focuses on business model innovation for agri-food SMEs, strategies in agritourism, and the implications of chatbots on customer relationships. Additionally, she explores the use of partial least squares structural equation modeling (PLS-SEM) in quality management and the effects of mega-events on community well-being.

Articles (9)

Year:

2026

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2026

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2025

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2024

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2023

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2022

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2021

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2021

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2020

Collaborators (2)

Fabio Cassia

Associate Professor

University of Verona

ITALY

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Christian M. Ringle

Professor of Management and Decision Sciences

Hamburg University of Technology

GERMANY

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Francesca Magno

Research Interests

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Articles (9)

From an online shopping experience to online purchase intentions: do showroomers differ? A study of a brand-owned D2C e-commerce store

Algorithmic Unpredictability on Social Media Platforms: A Multimethod SEM Study of Its Effects and Mitigation Strategies for Exporting SMEs

Future-oriented trajectories of business model innovation for agri-food SMEs

Predicting restaurants’ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons

The effects of chatbots’ attributes on customer relationships with brands: PLS-SEM and importance–performance map analysis

A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies

Effects of agritourism businesses’ strategies to cope with the COVID-19 crisis: The key role of corporate social responsibility (CSR) behaviours

Utilitarian and altruistic motivations in using car sharing: The moderating role of perceived power

Pride of being part of a host community? Medium-term effects of mega-events on citizen quality of life: The case of the World Expo 2015 in Milan

Collaborators (2)

Fabio Cassia

Christian M. Ringle

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