Francesca Sotgiu

Professor

University of Amsterdam
Country flagNetherlands

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About

Francesca Sotgiu is a Professor at Vrije Universiteit Amsterdam in the Netherlands (+31). Her research focuses on topics related to online fashion retailing, social media engagement, mobile marketing, and brand management during crises. Recent publications include studies on size-inclusive model photography, the impact of brand-owned social media, and behaviorally targeted marketing strategies.

Articles (4)

Year:

2024

Year:

2023

Year:

2021

Year:

2021

Collaborators (5)

Stefan Bernritter

Senior Lecturer in Marketing

-

UNITED KINGDOM
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Jiska Eelen

University of Amsterdam

NETHERLANDS
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P.W.J. Verlegh

University of Amsterdam

NETHERLANDS
View details

Iina Ikonen

University of Bath

UNITED KINGDOM
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Georgia Liadeli

University of Amsterdam

NETHERLANDS
View details
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