Franco Fassio

With average food demand on the rise and increasing pressure on sustainability, it is essential to outline the cultural framework in which food systems are evolving, with the goal of studying solutions that target concrete actions and achieve communicable and more transparent results for the market and consumers. The objective was to analyze indicators, methods, and good practices, highlighting their positive aspects, criticalities, and possible gaps, for monitoring the impact the food system has on the environment, economy, and society from a circular economy perspective. A review of scientific literature was conducted to define the framework for implementing a circular economy in the food sector. The nations most involved in circular economy research with a focus on the food system were mapped, and circular strategies and indicators were classified according to the three different scales of implementation to which they apply: micro, meso, and macro. The literature review showed that most indicators focus on material flows and end-of-life strategies, without focusing on nutrient circularity in food systems and the circular bio-economy. This work suggests a potential and original framework for analyzing food and agriculture systems that can provide a holistic assessment of the impacts, actions, and outcomes achieved by these systems.

Food product safety and quality are considered to be of the utmost significance on a global scale. Highly publicized food safety incidents have significantly increased public interest in food traceability, defined as “the ability to track any food, feed, food-producing animal or substance that will be used for consumption, through all stages of production, processing, and distribution” (European Union). The World Health Organization (WHO) suggests that governments, producers, and consumers work together to ensure food safety, which calls for the dissemination of pertinent information throughout complex food value networks. Therefore, it is in the best interest of profit-driven businesses to implement information systems for tracking food goods, a significant byproduct of which is the likelihood of increased profitability. This paper aims to explore the ample possibilities for such implementations that are now available thanks to blockchain technology. In particular, the goal is to explore the dynamics of this technology and identify how it helps to create good customer relationships. For this purpose, the case of Lavazza, an important Italian roasted coffee company that has recently introduced a blockchain-tracked product to the market, is analyzed in detail, including all the steps that made the application of the technology possible and how it was finally communicated to the consumer. The case study offers a concrete example that resulted from both stakeholders’ internal need for greater traceability and consumers’ external need for greater transparency regarding the company’s sourcing processes. In this pilot project, collaboration among all the entities that are part of the chain was essential to delivering a formative, customized, and ultimately, easy-to-understand experience to the end consumer. Finally, Lavazza is an example of a company that decided to challenge itself by following a trend that will be increasingly present in future socioeconomic scenarios.