G. Tomas M. Hult

Professor

Michigan State University

United States

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G. Tomas M. Hult is a Professor at Michigan State University in the United States. His research focuses on market-based sustainability, consumer behavior in the context of fast fashion, and the impact of innovation on firm performance. He has published extensively on topics such as customer loyalty and complaint management, as well as predictive modeling in marketing research.

Articles (5)

Year:

2025

Year:

2023

Year:

2021

Year:

2020

Year:

2020

Collaborators (3)

Forrest Morgeson

Associate Professor

Michigan State University

UNITED STATES

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yufei zhang

Assistant Professor

University of Alabama, Tuscaloosa

UNITED STATES

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Benjamin D. Liengaard

DENMARK

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G. Tomas M. Hult

Research Interests

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Articles (5)

Assessing fast fashion overstock through time-to-peak-sales

A Theory of Market-Based Sustainability: Integrating Economics-Based Supply and Demand Theory with Doing Good, Warm Glow, and Price Fairness

Prediction: Coveted, Yet Forsaken? Introducing a Cross‐Validated Predictive Ability Test in Partial Least Squares Path Modeling

Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship

Effects of firm-, industry-, and country-level innovation on firm performance

Collaborators (3)

Forrest Morgeson

yufei zhang

Benjamin D. Liengaard

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