yufei zhang
Assistant Professor
University of Alabama, Tuscaloosa
United StatesResearch Interests
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About
Dr. Yufei Zhang is an Assistant Professor at the University of Alabama at Birmingham, USA. His research interests focus on the effects of firm-, industry-, and country-level innovation on firm performance, as well as brand relevance and the impacts of product proliferation across various product categories. Dr. Zhang's work contributes to understanding the dynamics of innovation and branding in contemporary markets.
Articles (2)
Year:
2020
Year:
2020
Collaborators (1)
G. Tomas M. Hult
Professor
Michigan State University
UNITED STATES
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